Synchro™ is a development methodology to create an integrated marketing communication strategy.

The Synchro™ Process defines a methodology to develop a holistic and multi-channel strategy, from traditional marketing channels, to digital marketing, to customer relationships.

We collaborate with clients to define the goals and objectives of the digital strategy. With our digital experience and client collaboration, goals and objectives are accurately defined from the onset.

We define metrics and KPI during the planning process. This ensures that the strategy developed will address the metrics and KPI directly.

We also monitor and control the strategy continuously after launch. This ensures that the strategy remains on track consistently.

To support the IMC strategy, we developed a digital platform – the Synchro™ IMC Platform.

Patroids’ Synchro™ IMC Platform allows us to measure consumers habits and media consumption, quickly and efficiently.